“The genie is out of the bottle – what’s happening is the biggest distortion of media value in the history of advertising.” So says Simon Crisp, the Cork-based CEO of VeracityAI, a company that stands to benefit if the digital advertising industry finally confronts its worst-kept secret – a gargantuan level of over-charging that Crisp says could amount to at least $100 billion every year. And it’s probably more, he reckons. Crisp’s CV includes stints with Dublin-based Intrade, the prediction market that blazed the trail for Kalshi and Polymarket; a five-year run as co-founder of the digital media business Adwalker;…

Want to continue reading?

Join today with an Annual membership and unlock full access to The Currency and The Wall Street Journal for just €200 – two premium memberships, one subscription.

Subscribe

Cancel at any time.

Are you already a member? .