“The genie is out of the bottle – what’s happening is the biggest distortion of media value in the history of advertising.” So says Simon Crisp, the Cork-based CEO of VeracityAI, a company that stands to benefit if the digital advertising industry finally confronts its worst-kept secret – a gargantuan level of over-charging that Crisp says could amount to at least $100 billion every year. And it’s probably more, he reckons. Crisp’s CV includes stints with Dublin-based Intrade, the prediction market that blazed the trail for Kalshi and Polymarket; a five-year run as co-founder of the digital media business Adwalker;…

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