At some point, the mug situation got to Kieran Walsh. There were too many different types overflowing from the office kitchen cabinet on the second floor of the industrial unit in Blarney, Cork. It wasn’t neat, it wasn’t ordered, it was messy. It was a detail, but one that bothered him. It drove him mad. Now, all employees of National Beauty Distribution drink from mugs and stainless steel cups that Walsh designed himself, right down to the picture of the company’s official unofficial mascot that appears on the underside – Walsh’s dog. He ordered 3,000 of them. Some might say…

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