To visit the domain Ammado.com is to enter a world of workout supplements, male enhancement devices, sleep gadgets, weight loss pills and testosterone boosters; a cornucopia of self-improvement aids in tubs and blister packs promising to develop, swell and bulk up brain power, sexual performance and muscle tone. Such sites proliferate on the internet. But in Ammado’s case it is quite the revamp from its previous incarnation as a hub of online philanthropy. Championed in its prime as the “Facebook for charities”, all traces of the social network set up by tech businessman Peter Conlon in 2005 to fundraise for…

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