Back in 2010, e-commerce of consumer goods accounted for around half a billion or just 1.6% per cent of Irish retail sales, according to a report for the European Commission. Today, estimates suggest that figure has risen tenfold.  Still then, like now, sports and leisurewear was a popular online purchase, one that a major retail brand like Sports Direct was well poised to capitalise on.  The UK-headquartered firm, founded by Mike Ashley and now part of the Frasers Group, established an online presence at SportsDirect.com in 2010. From November of that year to the end of April 2013, the online…

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