Gregory Gerla, a 36-year-old entrepreneur in New York, has spent about $10,000 attending 13 weddings and related events over the past year, he said. Emily Shatz, a 26-year-old public relations associate in San Francisco, said she has spent even more—about $15,000 on seven weddings and three bachelorette parties in the same time period. Both have done so willingly, but not obliviously to the financial and other strains that couples have put on them and other guests. “Now it’s become an expectation that you’re going to have multiple events,” Shatz said of weddings. “A lot of the time, the brides lose…

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