Global ice-cream manufacturer Magnum has brought trademark infringement proceedings against Aldi, alleging the supermarket chain has copied the packaging of its “iconic” ice-cream brands to sell its cheaper own-brand alternatives in Ireland. In total, the get-up of 21 “premium, global ice-cream brands” including Ben & Jerry’s, Magnum, Vienetta, Solero, Feast, Twister, and Cornetto are alleged to have been copied in Aldi products such as Viennese, Tropico, Fiesta, Mini Whirls, and Cones. The Magnum group is suing Aldi for trademark infringement and passing off. It is looking for High Court orders to permanently injunct the Irish arm of the supermarket chain…

Want to continue reading?

Get unlimited access to The Currency and The Wall Street Journal with an annual membership – and receive a free, signed copy of Vincent Browne’s new book, Charles Haughey: Glory, Greed and Guns, delivered straight to your door.

Subscribe

Cancel at any time.

Are you already a member? .