Championing Irish food and its producers seems like an obvious proposition in 2026, but 20 years ago it was still a relatively unfamiliar concept. Today, culinary tourism is gaining recognition at the national level, as Ireland has finally learned to appreciate its own food story, and the role it can play in attracting visitors from around the world. Good Food Ireland and its founder and managing director, Margaret Jeffares, have been key players in that change over the past two decades. The organisation was born out of a masterful pivot. While Jeffares had long envisioned an all-island food tourism and…

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