The only way 2020 could have been more catastrophic for the retail industry is if the first lockdown had happened in the months of November and December. Now on the 20th of October, we’re facing into lockdown round two. The goal this time is for a short, sharp lockdown — a “circuit breaker” — to bring numbers back under control. It’s intended to last for six weeks. The problem is the first lockdown was intended to be short and sharp, too. And the first lockdown, in which everything including the schools were shut, was more severe than the latest variant. …
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