Becoming ‘insta-famous’ by spontaneously scaring your Irish mother like James Patrice or talking about the latest trends in fashion and make up like So Sue Me (aka Suzanne Jackson) might, on one level, seem like the extent of the impact influencers can have on social media. However, they have also created unpredictability in a profession that depends on stability and patterns: public relations. The unfettered rise of social media platforms, a phenomenon that has created a generation of ambitious young bloggers, vloggers and youtubers, has disrupted traditional communications and brand-building strategies. While creating opportunities, it also poses challenges. While influencers…

Join The Currency

INTRODUCTORY OFFER: Full annual membership for just €200.

Don’t miss out on what is going on with our daily unique stories from our team of skilled journalists and insightful commentators.

Members of The Currency get full access to over 4,000 exclusive interviews, investigations, and analysis, plus over 460 podcasts.

Annual membership is just €200 for the first year, a saving of €100.

Or try The Currency for the first month for a special introductory rate of €5, a saving of €20.

Cancel at any time.

To become a member today click here.