Christmas is coming. We are all buying gifts for our loved ones and even for our loathed ones. We are not buying from our ugly big box stores or our charming small Irish-owned boutiques, because they are all closed. We are buying online, often from large retailers like Amazon, rather than hundreds of smaller Irish shops, who are also online.  I think we might be spending more on Amazon than O’Mahony’s Bookshop not because we have no other choice, but because of too much choice, what psychologist Barry Schwartz calls “the paradox of choice”. The problem is that, faced with…

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