Statistics can often be deceiving and can be skewed by little things. For example, we sent a tweet in November outlining how a Goldman Sachs subsidiary in Ireland had made a net gain of €153.7 million in less than seven months, but through complex accounting, it turned the profit into a loss of €295 and paid no tax. The initial tweet received about 4,000 impressions. When we retweeted it again later in the week, it went viral and received 160,000 impressions. A number of influencers rowed in behind it and sent it worldwide. In the same way, figures around the…

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