First impressions matter, and the first impression of Lux Estate Capital Group is quite impressive. For a start, there is the stately logo, a black and white outline of a lion, with a small r attached to indicate that it has been trademarked. Then there is the company’s social media activity, portraying the business as a major player in the world of luxury property investment.  Using a picture of Elon Musk, the company asks its followers on Instagram to “Be part of it”, boasting that silver members of its private investment club get an 8 per cent return on their…

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