From its base in the west of Ireland, Smyths Toys has grown into one of Ireland’s most successful retail businesses. Having conquered Ireland, it went on to build a dominant market share in the teak-tough UK market. In an €80 million deal three years ago, Smyths snapped up 93 profitable Toys‘R’Us stores and related online businesses in Germany, Austria and Switzerland, quickly rebranding them as Smyths Toys. However, despite the growth story, there was limited information on the company’s financial performance in Ireland in recent years. While its UK wing was obliged to file results, its Irish operation had unlimited…

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