Stories
Delta Index alleges that Ayondo Markets, its former business partner, improperly muscled in on its relationships with its clients. In a judgement, the High Court ruled on aspects of the case.
Every company’s business model, in every industry, ultimately boils down to the relationship with the customer. Amazing technologies, state of the art factories or killer products all count for naught if a company doesn’t control the relationship with the customer. Delta Index was acutely aware of the power of customer relationships, when it entered into an agreement with Ayondo Markets in 2011, and again in 2015. Delta Index is a spread betting service. It helps its customers place leveraged bets on the financial markets. Delta Index didn’t have the backend technology to provide this service on its own. So it…
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