At Madrid’s IE Business School, Prof Joe Haslam asks management students to consider for their final project whether the problems at microchip giant Intel began when a non-engineer, Paul Otellini, took the top job in 2005. “Steve Jobs said in his biography by Walter Isaacson that tech giants decline when salespeople – like Otellini – run their businesses, and his successors have struggled since then. Arguably, Bob Swan, who was a CFO, was even worse than Otellini,” Haslam says. “The new CEO Gelsinger architected the original 80486 processor and has bachelor’s and master’s degrees in electrical engineering. At the very…

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