C’est qui le patron? or Who is the boss? is a French brand that was set up in 2016 and has become one of the greatest French consumer brand success stories in living memory. Launched originally to focus on milk and to ensure a fairer price for French producers, C’est qui le patron? (CQLP) has expanded to cover 43 products.  In Covid-19 times, it has become an innovation superstar empowering consumers and recalibrating the food chain margins in favour of producers in France. Who is behind it? CQLP was founded Nicolas Chabanne and his business partner Laurent Pasquier. Nicolas Chabanne,…

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