Múirne Laffan worked at the cutting edge of commerce at the McCann advertising agency in New York, then at the cutting edge of media as chief digital officer at RTÉ. In 2017 she was ready to bring both strands together, so she left RTÉ to set up LaffanLABs. LaffanLABs is focused on supporting and growing start-up companies in the media industry. Her time with RTÉ, though, instilled in her a passion for media which stayed with her even after she left the broadcaster. “I decided at that stage that I would like to move on and to get into the…

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Múirne Laffan on the direct-to-consumer model, the rise of subscriptions and why she’s backing Noa

Múirne Laffan left RTÉ in 2017, looking for the next big thing. Then she came across Noa, which has partnered with The New York Times, The Economist, The Harvard Business Review, and more. Laffan discusses why she backed the audio article production start-up and the future of media.

1st Jun, 2021 - 4 min read

Cait Caden

Journalist

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