There’s a cynicism about the way some of the financial industry uses ESG investing. ESG (environmental, social and governance) is a form of investing where companies are rated on whether they do good in the world, as well as whether they make money.  ESG investing is popular. About $5 billion flowed into ESG funds in 2018; this year that number is on track to exceed $90 billion. In 2010 there were $2.6 trillion of ESG assets, in 2020 there were $16.6 trillion. Money is flowing into these funds because people on average are getting nicer and more ethical. They don’t…