Since its launch in 2016, Spotlight Oral Care has grown from a start-up teeth whitening company to a beauty behemoth in the making. It is sold in more than 4,200 stores in the US alone and has backing from some of Ireland’s most prominent investors. Founded in Galway by two sisters, dentists Dr Vanessa Creaven and Dr Lisa Creaven, the brand has also become ubiquitous with social media marketing, running one of the most successful and pervasive Instagram strategies in Ireland. Now, nearly five years on from launch, Spotlight’s objective is beyond innovation and into disruption. It has grown beyond…

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