The term ‘purpose driven’ is thrown around too freely these days. Often, it is wielded by over-eager brand managers, but in Averil Power’s case, her purpose is so clearly ingrained in her actions and follow-through, that it’s easy to become enthralled in conversation with her. She speaks with a disarming honesty, an honesty which is informed by a sense of serving the greater good. Currently the CEO of the Irish Cancer Society, Averil Power has led one of Ireland’s biggest charities through a pandemic which plunged their fundraising into crisis. Much of her career has been informed by that mission;…

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