Few would have expected it, but 2020 was the year O’Neills shorts broke through. The shorts were picked up by the international fashion set after a star turn the hit TV show Normal People. Gucci even released their own take on them (priced at €550). Meanwhile at O’Neills headquarters in Walkinstown, the company had an interesting year. For the previous four years, from 2016 to 2019, O’Neills had seen a steady decline in profit, from €1.6 million to €1.1 million. The fall in profit seemed to have been cause by a gradual increase in administrative expenses, which rose from €9.2…

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