In 2019, Michael Storan and his co-founder Ryan McErlane embarked on a guerrilla marketing strategy for their new venture.  They emailed 100 Irish businesses requesting their own data under the GDPR.  The plan was to get their data in the required 30 days and then demonstrate to the businesses, who had just been through the headache of trying to compile it, how their newly built tool could automate the process.  The founders thought it was a snazzy slice of onboarding genius but they’d severely underestimated the impact a basic data request could have on an Irish business.  “They absolutely hated…

Want to continue reading?

Introductory offer: Sign up today and pay €200 for an annual membership, a saving of €50.

Subscribe

Cancel at any time.

Are you already a member? .