When Gabrielle Cummins took over as CEO of Beat 102-103 radio in 2007, she had a vision. She wanted to turn the regional, youth-focused radio station into a market trailblazer and trendsetter, and she had a plan to make it happen. But less than a year later, a recession hit, which spelt the beginning of the end a number of local and regional media outlets. “Most good business plans set out a 3-5 year scheme with the expectation of being pretty much where you want to be after that stage,” Cummins said. “Just when we were about to turn a…
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