When Gabrielle Cummins took over as CEO of Beat 102-103 radio in 2007, she had a vision. She wanted to turn the regional, youth-focused radio station into a market trailblazer and trendsetter, and she had a plan to make it happen. But less than a year later, a recession hit, which spelt the beginning of the end a number of local and regional media outlets. “Most good business plans set out a 3-5 year scheme with the expectation of being pretty much where you want to be after that stage,” Cummins said. “Just when we were about to turn a…
Cancel at any time. Are you already a member? Log in here.
Special Six Nations offer
Become an annual member today for €200 and receive a free copy of ‘From Rags to Riches; The Irish Men’s Team in the Professional Era’ by Feargal O’Rourke