Business Ukraine Magazine is probably not a widely known publication but, in the age of social media, obscurity may be quickly discarded via a viral post. This occurred at the beginning of June when the social media accounts of Business Ukraine Magazine told their followers that “to “Scholz” is now an accepted term in Ukraine meaning to continually promise something without ever actually having any intention of doing it”. The post shows the extent to which the reputation of German Chancellor Olaf Scholz has been damaged, perhaps unfairly, by the perception that Germany has ‘talked the talk’ but has, since…

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