While the world of influencer culture retains a frivolous image, dominated by its first associations with fashion and beauty, it is a serious business.  Influencers, or content creators, have become increasingly important conduits for brands in any industry and sector between themselves and millennials and gen-Zers. Access to these two generations is critical, with estimates by Bain & Company consultancy stating that millennials and gen-Zers will account for 70 per cent of the $350 billion expected global spending on luxury goods by 2025.  The same report found that 70 per cent of luxury purchases are influenced by at least one digital…

Join The Currency

INTRODUCTORY OFFER: Full annual membership for just €200.

Don’t miss out on what is going on with our daily unique stories from our team of skilled journalists and insightful commentators.

Members of The Currency get full access to over 4,000 exclusive interviews, investigations, and analysis, plus over 460 podcasts.

Annual membership is just €200 for the first year, a saving of €100.

Or try The Currency for the first month for a special introductory rate of €5, a saving of €20.

Cancel at any time.

To become a member today click here.