“Amazon is a bigger threat to grocery retail than it is to us”
Devan Hughes co-founded the grocery delivery platform Buymie in 2015 and is now its chief executive. After launching in Cork in between lockdowns in the autumn, the fast-growing start-up is preparing to enter new cities in Ireland, the UK and beyond. Hughes tells Thomas Hubert about the European markets he is considering for expansion and the growing number of personal shoppers working with Buymie to perform deliveries – many coming from the devastated hospitality industry. He also defends the gig economy model and, having raised over €10 million, discusses how few venture capitalists are prepared to back consumer-facing businesses in Ireland.
