B2B with Alison Cowzer: “It was the era of the chicken fillet roll”
Brian Lee is co-founder of Chopped, the health conscious salad chain that keeps on growing. A fitness entrepreneur and self-proclaimed wheeler-dealer, Lee knew setting up the first store on Baggot Street that he wanted to sell the kind of food he enjoyed eating. "Our ambition was to be everywhere in Ireland. We’d no appetite to just be one store," he tells Alison. His is a story of a personal vision realised, and a booming franchise.
