“Brands use a media monitoring service that tells them what stories have been published. But you need to get past that and see what stories people are engaging with”
The Irish social media analytics firm Newswhip has raised $9m from investors and counts Walmart, IBM, the Washington Post and Microsoft among its clients. In a podcast with Ian Kehoe, co-founder and CEO Paul Quigley talks about the company’s journey over the last nine years – and outlines its plans for the future. Quigley also talks about how the company helps publishers and companies track online engagement, something that he believes improves business decision making. He also discusses the media landscape, fake news and the importance of recurring revenue.
