Jack Murray has always been fascinated with the art of storytelling. For 20 years, he has advised politicians and business leaders on how to tell their own story, while his company MediaHQ has built software to help people share stories. Now, he has just published a book on the topic called: “The Magic Slice: How to master the art of storytelling for business.”
In this podcast with Ian Kehoe, Murray explains the book's thesis – that companies with great stories get more funding, more customers, and more emotional reaction. He explains what companies need to do in order to hone their story and gives examples of companies who have got the process right – as well as those who have failed. He also talks about the science of storytelling, why he abandoned PowerPoint, and the journey that led to him writing the book.