Former Ireland international Niall Woods was forced to retire from rugby following a career-ending injury. He regrouped, transitioning into a career representing players. For eight years, he led Rugby Players Ireland (formerly IRUPA), and, then 10 years ago, he launched Navy Blue Sports, a sports agency that specialises in rugby and in female athletes. In this podcast with Ian Kehoe, Woods explains how a breakdown in relationship with the IRFU led to his exit from IRUPA and charts the battle to get his agency off the ground. He talks about the business of sourcing fresh talent, cutting contract and sponsorship deals and dealing with the negative stereotype of sports agents. With many rugby players still in limbo over their contracts, he talks about the impact of Covid on professional sport and what this means for contract talks. He argues that foreign-based players should be allowed to play for Ireland, outlines his ambition to grow the business in the UK, and explains why female sports is the next big growth area for brands and sponsors.