“Middle managers are the most underserviced area for lots of reasons but fundamentally they’re a very difficult cohort to engage”
Former Dublin football star Bernard Brogan has transitioned from the pitch into entrepreneurship, launching both Legacy Communications and PepTalk. Along the way, he realised that many of the lessons he learned in elite sport are transferable into the business arena. In this podcast, Brogan, who has won seven All Ireland titles and four All Star awards, identifies five things that business leaders can learn from the world of sport. Like in sport, he says that a crisis is an opportunity to innovate in business, while he also discusses why culture lives or dies with middle management. With most employees working from home, Brogan also talks about replacing the changing room/watercooler moments. A chartered accountant, Brogan also talks about his own entrepreneurial journey, revealing that PepTalk is currently in the midst of a funding round to help fuel an international expansion strategy.
