As an equity analyst with Susquehanna, Gareth Hickey found he had a large reading list, and not enough time to get through it. While The Economist offered a narrated audio service of its content, there was no one place that offered narrated journalism from a selection of publications. So, in 2015, he decided to build one. Today, the company he leads, Noa, is nearing 50,000 monthly active listeners and has commercial relationships with The New York Times, The Economist, the Washington Post and the Irish Times. In this podcast with Ian Kehoe, he talks about Noa's struggles to land its first customers, the rise of narrated content and how he signed up the Harvard Business Review. Hickey also talks about the company’s business model, and explains why publishers need to embrace new methods of delivery to attract a younger audience. He reveals the company’s international expansion plans, and how, having already raised €1.2m, it will launch its Series A funding round later this year.