“Over the next couple of years, our plan is to take what we have done in Ireland and replicate it in international markets. Where? The UK. The US. Australia. Europe.”
Most retail brands start off with a physical presence and migrate online. Gym + Coffee, the Irish athleisure brand, has done it in reverse – launching an online store in 2017 before rolling out a chain of retail outlets. However, Niall Horgan, a co-founder and chief executive of Gym + Coffee, says its online-first strategy has allowed it to scale during the current crisis. In a podcast with Ian Kehoe, Horgan also explains why he left a multinational career to help launch the business, and how it overhauled its supply chain in 10 days due to Covid-19. He also talks about the importance of community, brand and mission and reveals its strategy for international expansion.
