Most retail brands start off with a physical presence and migrate online. Gym + Coffee, the Irish athleisure brand, has done it in reverse – launching an online store in 2017 before rolling out a chain of retail outlets. However, Niall Horgan, a co-founder and chief executive of Gym + Coffee, says its online-first strategy has allowed it to scale during the current crisis. In a podcast with Ian Kehoe, Horgan also explains why he left a multinational career to help launch the business, and how it overhauled its supply chain in 10 days due to Covid-19. He also talks about the importance of community, brand and mission and reveals its strategy for international expansion.