In his 30-year career in journalism, Des Gibson has edited four different national newspapers – The Irish Daily Star, The Herald, The Sunday World and the Star on Sunday. As he launches a new boutique media and communications consultancy firm, Gibson reflects on his career in media and the challenges facing the sector. He provides the inside story of the rise and fall of the Star on Sunday, and how the experience taught him to take a hands-on role on the finances of all the newspapers he edited after its collapse. He talks about the culture of mistrust that existed within INM in the past and outlines how he restructured The Herald and dealt with legacy legal issues at The Sunday World. He talks about the business figures he most admires, and gives the elevator pitch for his new business.