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Podcast

PwC global AI chief Joe Atkinson: “I always say my crystal ball gets cloudier and cloudier”

Michael Cogley
13th Oct, 2026

As companies across the world implement AI, it is clear there are some emerging as early winners. PwC’s most recent AI performance survey has found that three-quarters of the economic gains derived from AI have been generated by just a fifth of businesses. For Joe Atkinson, PwC’s global chief AI officer, it is the companies that are embracing AI for growth – not just efficiency – who are performing best. In a wide-ranging discussion, Atkinson talks about how businesses can communicate the implementation of AI to their teams, why the days of tech jobs and non-tech jobs are at an end, and how more jobs are being created in industries that are facing the most disruption from the breakthrough technology. The Tech Agenda podcast series is sponsored by PwC.

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