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PwC’s David Lee on AI: “It’s not just about doing things faster or more efficiently – it’s about doing things differently.”

Ian Kehoe
28th Apr, 2026

Artificial intelligence is everywhere right now – every company is talking about it, investing in it, experimenting with it. But here’s the reality: most of them aren’t actually seeing meaningful returns. PwC’s latest global AI Performance Study shows that nearly three-quarters of the value created by AI is being captured by just 20 per cent of companies. So the question isn’t who’s using AI – it’s who’s using it well. In this episode of The Tech Agenda, David Lee, Chief Technology Officer at PwC Ireland, talks to Ian Kehoe about the report and discusses what other firms can do to close the gap. The Tech Agenda with Ian Kehoe podcast series is sponsored by PwC.

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