“The most important thing is to articulate a clear goal and why, if everyone behaves in a particular way, you’ll obtain the goal”
Pete Lunn was a behavioural economist at the ESRI, working on policies to help people make better decisions, when Covid-19 hit. Since then, as a part of NPHET, he's been drafted into the fight against the virus. In this podcast with Sean Keyes, he talks about how behavioural economics insights have informed the government's response to the virus. And, with the end starting to come into view, he explains what behavioural economics has to offer the country beyond Covid – as well as the replication crisis and behavioural economists as "white hat" marketers.
