“There is obviously a fear of deflation in what has been a very inflated market, and it would be naïve to suggest that business would just simply flood back to sport”
With sport almost ground to a halt, the various Irish governing bodies have been warning about the financial impact of the crisis on their respective associations. In this podcast, Rob Hartnett, the founder and chief executive of Sport for Business, examines the business shock of Covid-19 on the GAA, the FAI, the IRFU and horse racing. Hartnett, whose company bridges the gap between business and sport, also talks about the impact on television rights, sponsorship and partnership deals, as well the new models that associations and clubs will have to implement to adapt to the new commercial reality.
