“We are rewriting our business plan at the moment because we have new perspectives, new markets, new realities”
When the economy went into lockdown last March, Kasia Gaborec-McEvoy was concerned Covid-19 could devastate My Name is Ted, the luxury leather accessories brand she established with her husband Brendan McEvoy four years ago. Instead, sales increased by 400% last year with consumers drawn to their high-end leather bags and wallets during 2020. In this podcast with Cáit Caden, Gaborec McEvoy, a law graduate, talks about the decision to leave a senior role at Ryanair to launch a luxury fashion brand in Mullingar, Co Westmeath, and explains how the company has built up a loyal clientele of lawyers, doctors and entrepreneurs. Gaborec-McEvoy also talks about sustainable fashion, landing a coveted spot on the Brown Thomas annual Create showcase and the various supports available for female entrepreneurs. Having pivoted My Name is Ted fully online as a result of the crisis. She also reveals that the company is now preparing to raise external funding to drive future expansion.
