Jack Murray worked as press officer for the Progressive Democrats and as a special adviser to a number of ministers. In 2006, however, he launched his own business MediaHQ with the stated intention of taking the grunt work out of public relations. Today, the company has several thousand clients and its media contacts database has media intelligence on every journalist working in the UK and Ireland with almost 70,000 individual profiles. In this podcast with Ian Kehoe, Murray talks about the company’s 14-year journey and its recent expansion into the British market. He also talks about the future of the media, the importance of storytelling and his mission to transform how people connect with their audience.