“We were very clear that U2 was not going to join the long list of artists who made bad deals, lost their rights and ended up broke”
In a rare and revealing interview, the former manager of U2 Paul McGuinness reflects upon his career – from the early days of trying to secure gigs for the fledgling band right through to negotiating with Steve Jobs over a collaboration with Apple. McGuinness also talks openly about his relationship with the band members and explains the deals and commercial moves that made U2 both a musical and financial juggernaut. McGuinness talks about the people he encountered along the way, and reveals why the U2 organisation was the “Harvard or Oxford” of rock and roll. Revealing how the activities of some Russian oligarchs in the south of France inspired him to create the hit television show Riviera, he also talks about why Neil Jordan left the project. He explains why rich lists are vulgar and outlines why he still turns to Bono for financial advice.
