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Full coverage: Advertising

Like a “bomb going off”. How a digital ad business went from €100m turnover to nothing

Irish digital marketing business Techads claimed to be worth over €600m but a dispute with a former partner has left the firm hollowed out and existing “solely” for litigation.

Jonathan Keane
11th Aug, 2025 - 5 min read

Clear Channel Ireland beats JCDecaux to win €120m NTA bus shelter advertising contract

The value of the contract, which has increased from €30m in 2016, reflects the NTA’s desire to install 500 new bus shelters a year, up from 120 a year when the contract was first put to tender nine years ago.

Alice Chambers
1st Apr, 2025 - 2 min read

Willie O’Reilly: From Karl Marx to Sally Rooney, advertising remains the bellwether of the economy

The billion-euro Irish advertising industry keeps growing. While online giants now dwarf legacy media, many domestic broadcasters and publishers continue to grow ad revenue – their relative slice of the pie is just smaller.

Willie O'Reilly
13th Feb, 2025 - 4 min read

AIB is putting its lead creative agency work out to tender for the first time in nearly 20 years

Creative agency Droga5 has held the AIB contract for 17 years but it is not bidding to retain it. A winner is not expected before January.

Tom Lyons
11th Oct, 2024 - 1 min read

“People are out of home more, so they’re seeing more out-of-home advertising. It is a really trusted format”

Aoibhín Lennon, the new director of the Outdoor Media Association (OMA), represents five of the biggest players in a €100 million-plus industry. She explains why new research is becoming commissioned on an important medium for advertisers and brands.

Tom Lyons
5th Jul, 2024 - 3 min read

“He could have been a great politician”: Sorrell on Tony O’Reilly, Ireland’s neutrality, and AI’s “revolutionary impact”

Sir Martin Sorrell is an advertising titan. He talks about how AI is impacting his industry, first-party data, and the importance of big ideas.

Tom Lyons
31st May, 2024 - 6 min read

RTÉ cleared Fittest Family presenter to advertise injectable butt lifts

The commercial deals of RTÉ stars have come under scrutiny since the Tubridy payments debacle kicked off, yet the station is now approving ads for expensive cosmetic procedures on presenters' personal social media accounts.

Rosanna Cooney
22nd Aug, 2023 - 3 min read

“It’s about the protection of jobs”: The company behind entertainment.ie is seeking a fast-track rescue plan

Entertainment industry investor Mike Ormonde has moved to appoint a process advisor to the parent company of Packed House, which runs several advertising websites. He explains why.

Rosanna Cooney
14th Nov, 2022 - 2 min read

Martin Sorrell: “I think 2023 is the ‘Come to Jesus’ moment. We are living in a fool’s paradise”

Advertising legend Martin Sorrell believes we are living in a false economy and that the “rubber will hit the road” in 2023. He also talks about the future of advertising, the rise of the international office hub, and why Facebook’s metaverse is a major opportunity.

Tom Lyons
18th Nov, 2021 - 6 min read

Interim Examiner appointed to insolvent Maximum Media in Ireland following court move by Beach Point Capital

KPMG has been appointed as interim examiner to the Niall McGarry-founded business following a move by the debt financier Beach Point. The examiner now has 100 days to save the publisher behind Joe.ie and Sportsjoe.ie.

Tom Lyons
15th May, 2020 - 3 min read
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