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Full coverage: Beauty

Next stop, the US: Aimee Connolly prepares Sculpted by Aimee for its biggest challenge yet

As Aimee Connolly approaches ten years in business, the hands-on founder talks colour matching, course correcting, and trend forecasting years in advance.

Alice Chambers
19th Sep, 2025 - 8 min read

Scaling Beauty: The Irish brands expanding internationally

Each March, the population of Bologna in Italy swells by over a quarter of a million visitors who make their way to the BolognaFiere exhibition centre for Cosmoprof Worldwide Bologna. Ruth O’Connor visited the show and spoke to the Irish contingent there.

Ruth O'Connor
7th Apr, 2025 - 9 min read

“There’s no point having no wrinkles if you can’t move your elbow”

Entrepreneur Liz Dwyer shares the lessons she has learned running one of Ireland’s biggest beauty and health showcases and explains how she is targeting the male market.

Rosaleen McMeel
7th Mar, 2025 - 7 min read

“There’s a reason it costs €32.99”: How an Irish entrepreneur cashes in on the clean beauty business

Dragons' Den contestant Noelle O’Connor is breaking into the American beauty market with a range of products that are ultra green and guilt-free.

Kate Demolder
17th Apr, 2024 - 5 min read

The eyes have it: Classy lashes have turned into big business for beauty entrepreneur Orla Maguire

From Monaghan to London to New York, the fashion graduate and magazine editor has blazed a trail in the crowded international make-up market.

Kate Demolder
26th Mar, 2024 - 4 min read

The Irish beauty start-up, a retailing behemoth, and the Dublin court case

The Smooth Company is known for its trademarked hair styling wand and viral TikToks. It has just launched a legal action against Primark.

Rosanna Cooney
16th Dec, 2023 - 1 min read

From Cork to New York via London: Sisu injects momentum in US and UK expansion plans

The co-founders of Sisu believe the aesthetic clinic group will become a multi-billion dollar public company. Pat Phelan and Brian and James Cotter talk about US expansion, why it has reignited plans to enter the UK, and the economics of "face-as-a-service".

Tom Lyons
9th Dec, 2021 - 7 min read

The first cut: How Covid-19 has created an ugly reality for Ireland’s beauty industry

After weeks of underground haircuts and lobbying, the beauty industry is officially going back to work on June 29. However, many within the sector say it will take years to recover.

Cait Caden
22nd Jun, 2020 - 10 min read
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