The standoff between former MMA fighters Artem Lobov and Conor McGregor is over an alleged handshake deal on the proceeds of the sale of the Irish fighter's Proper No. 12 whiskey brand.
A judgment debt and now a High Court summary debt case have been lodged against the former MMA fighter's stout brewery.
The commercial backlash against Conor McGregor has not yet made it to the US. But, in a country that elected a convicted felon president, will a decision made in the civil courts of Ireland resonate?
The Barry Group, which operates the two chains, said it would pull McGregor’s whiskey and stout brands to align with customer and partner “values”. The MMA fighter was found liable for rape in a civil case last week.
The family-owned Musgrave group is one of Ireland's largest companies and controls the Supervalu, Centra and Donnybrook Fair brands. It is no longer going to list any of the products linked with Conor McGregor.
Led by John Mahon from Longford, the Mahon family are one of the most successful pub owners in New York. Now they have bought a well-known pub in Dublin formerly owned by the family of Sean Quinn.
Conor McGregor has acquired another pub, this time opposite a well known yacht club, which will allow him to indulge his passion for the open water while adding to his portfolio of pubs in the Dublin area.
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