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Full coverage: Marketing

Can one man own the spirit of Wexford? This 23-year-old is trying his best

With no money and no contacts, Mark Kavanagh founded a vodka company out of college. Rather than being a punchline, Wexbury is a serious proposition and it’s taking off.

Rosanna Cooney
28th Sep, 2022 - 3 min read

From working with Sandberg at Google and Facebook to growing an Irish start-up: “You can have a tremendous impact”

Adele Cooper could have stayed at the top of Silicon Valley. Instead, she explains why she decided to join the fast-growing gifting platform &Open and shares key advice to drive B2B sales.

Tom Lyons
22nd Dec, 2021 - 7 min read

No business plan, no sales reps, no problem to sell over 280m food products

The French food consumer brand “C’est qui le patron?” or “Who is the boss?” has experienced phenomenal growth and is rapidly expanding internationally. Lorcan Bannon asks its co-founder and CEO Nicolas Chabanne about the secrets to its success and his plans for Ireland.

Lorcan Bannon
26th Aug, 2021 - 7 min read

C’est qui le patron? The most interesting brand you have never heard of

Is a French retail revolution brewing? A consumer-led brand of staple foods has been taking over the aisles in the country and in nine other markets, offering lessons for Ireland’s agri-food industry.

Lorcan Bannon
26th May, 2021 - 6 min read

A kind gift: How &Open convinced two serial unicorn backers and three angel investors to inject $7.2m

From a standing start four years ago, Irish gifting platform &Open now works with some of the world’s biggest companies and has just closed a major funding round. CEO Jonathan Legge explains how its founders pivoted towards success after spotting an opportunity in the market.

Tom Lyons
20th May, 2021 - 5 min read

“I didn’t realise how much was involved in setting up a company. And it has given me a sense of real respect”

Television presenter Anna Daly always wanted to set up her own business, and the lockdown prompted her to launch fashion brand Little Bliss. She talks about building a brand from scratch, why sustainability matters and the future of retail.

Cait Caden
12th Apr, 2021 - 9 min read

“This world can be a messed up place sometimes. It can be overwhelming, but we should never stop fighting to make it more inclusive”

As an Irish marketing director of mixed heritage living in London, Áine Connellan has experienced racism. In this interview, the Kilkenny native shares her experiences and outlines her views on marketing as a legitimate tool in contemporary social movements.

Cait Caden
19th Jun, 2020 - 8 min read

The militant consumer – Part 2: The rise and fall of the dreaded ‘review’

Rena Maycock discusses how fragile a business’s reputation can be in the hands of a disgruntled consumer with a smartphone. The only thing you can do is invite them to do their worst.

Rena Maycock
25th Nov, 2019 - 5 min read

The militant consumer – Part 1: The customer is most certainly not always right

Retail legend Harry Gordon Selfridge coined the phrase “the customer is always right,” but Rena Maycock argues that some customers abuse this principle to such an extent that their business is not worth having.

Rena Maycock
13th Nov, 2019 - 5 min read

Hashtag blues? How influencers have altered the relationship between brand and consumers

Influencers can champion brands, but they can also erode them with a single post. While creating opportunities, this also poses fundamental challenges for companies, brands and the advertising industry.

Cait Caden
4th Nov, 2019 - 12 min read
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