Full coverage: Marketing

Fractional roles are trending hard. Is this the future of work or just professionals hustling between full-time gigs?

Debbie Byrne wears multiple hats at An Post — MD of its retail operation while leading the development of the brand. As far as she is concerned the dual role makes sense, arguing that you can’t grow a business without getting the brand right.

Niall O'Grady tells Central Bank inquiry of his surprise at PTSB's "conscious decision" to withdraw discretionary tracker mortgage options from certain customers.

When a CEO is intrinsic to the brand they represent, they have an added burden. When they speak, write or tweet, they are their brand in a very real sense, and their words become the brand’s words. Paddy Cosgrave put himself in this category.

The end of third party cookies is looming large in 2024. Xtremepush, the fast-growing digital marketing company, is turning to gamification to entice customers and leverage first-party data in this new era.

Retail consultant Tom Ryan was faced with a choice when the pandemic decimated his business in 2020: regroup or withdraw. He chose to regroup and his employee gifting management business is now shipping to more than 100 countries. The next step, he says, is funding to accelerate growth.

With no money and no contacts, Mark Kavanagh founded a vodka company out of college. Rather than being a punchline, Wexbury is a serious proposition and it’s taking off.

Adele Cooper could have stayed at the top of Silicon Valley. Instead, she explains why she decided to join the fast-growing gifting platform &Open and shares key advice to drive B2B sales.

The French food consumer brand “C’est qui le patron?” or “Who is the boss?” has experienced phenomenal growth and is rapidly expanding internationally. Lorcan Bannon asks its co-founder and CEO Nicolas Chabanne about the secrets to its success and his plans for Ireland.

Is a French retail revolution brewing? A consumer-led brand of staple foods has been taking over the aisles in the country and in nine other markets, offering lessons for Ireland’s agri-food industry.