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Full coverage: Maxol

“Dublin city centre is filthy. Crime is through the roof. If it was a shop, I would clean it”

Thomas Ennis operates 10 retail outlets in Dublin city. He is a huge proponent of the franchise model and is positive about the future of retail. However, he is less enthused about the state of the city centre.

Alison Cowzer
16th Oct, 2024 - 6 min read

“It takes time to build that trust”: Maxol’s Brian Donaldson on leading a family business…as an outsider

Running a fourth-generation family business as an outsider brings its own set of challenges. As CEO of Maxol, Brian Donaldson has navigated his way to the top and is now driving a dramatically changing business.

Alison Cowzer
20th Sep, 2023 - 3 min read

Revving up: Maxol’s €‎100m investment in a low-fuel future

The family-owned fuel retailer saw a 57 per cent bounce in profits last year, but it is changing tack as it tries to get ahead of the transition to electric vehicles. Brian Donaldson, Maxol's chief executive, talks about its play for the forecourt of the future.

Rosanna Cooney
15th Nov, 2022 - 3 min read

Why location is everything for 100-year-old fuel retailer Maxol and its ambitious CEO

Since taking as CEO of Maxol five years ago, Brian Donaldson has overseen growth and expansion at the 100-year-old fuel retailer. He talks about location, competition and entering the energy sector.

Cait Caden
12th Jan, 2021 - 9 min read
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