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Full coverage: PwC

Tokenisation: The shift that could transform how the world owns assets 

Tokenisation — turning assets into digital tokens recorded on blockchain networks — is rapidly moving from theory to real-world adoption. Nicola Sheridan of PwC Ireland and blockchain expert Lory Kehoe explain why the technology is attracting serious attention from investors, banks and policymakers.

Ian Kehoe
20th Mar, 2026 - 7 min read

Reinvention or irrelevance? The AI dilemma facing Irish CEOs

PwC’s latest CEO survey shows Irish business leaders are ambitious – but cautious. Amy Ball and Kieran Little argue the challenge is no longer experimentation with AI, but scaling it across the organisation.

Ian Kehoe
27th Feb, 2026 - 6 min read

PwC’s Enda McDonagh: “Uncertainty has become structural for businesses”

The latest PwC Global CEO Survey finds Irish CEOs increasingly cautious about their own growth but positive about Ireland’s economy. The firm’s managing partner, Enda McDonagh, says the new normal is structural uncertainty — and that AI is forcing firms to rethink strategy.

Tom Lyons
4th Feb, 2026 - 7 min read

Corporate failures defy economic gravity: Rewinding the week that was

Much like insolvency figures, the Irish-taxable profits of multinationals are better than they should be. Nobody knows exactly for how long.

Ian Kehoe
11th Jan, 2026 - 4 min read

Cautious optimists: Why Irish family businesses believe they can grow through uncertainty

PwC’s latest Family Business Survey shows Irish family firms confidently betting on growth, even as they face cost pressures and talent shortages. Private client partner Mairead Harbron explains the paradox, the power of patient capital, and why Ireland must stop losing its best indigenous businesses too early.

Ian Kehoe
3rd Dec, 2025 - 7 min read

From experimentation to reinvention: PwC’s Robert Byrne and Laoise Mullane on the future of AI agents

AI agents promise to transform how Irish organisations work, but many remain hesitant to take the next step. Robert Byrne and Laoise Mullane of PwC Ireland explain why ambition is high, execution is slow, and why leadership mindsets matter.

Ian Kehoe
25th Nov, 2025 - 7 min read

AI, quantum and the rising risk: Why Irish companies must move faster to stay secure 

Irish firms are investing more in cybersecurity than ever before, yet still lag global peers in adopting new technologies like AI and quantum-resistant systems. PwC’s Len McAuliffe and Moira Cronin discuss the changing threat landscape, the role of the boardroom and why resilience matters.

Ian Kehoe
11th Nov, 2025 - 8 min read

Ireland at a crossroads: PwC’s Paraic Burke on resetting housing, backing business, and AI

PwC’s head of tax, Paraic Burke, warns that Budget 2026 must be more than marginal tweaks and argues that smart, targeted tax reforms could be the key to sustaining Ireland’s economic model.

Ian Kehoe
24th Sep, 2025 - 7 min read

Reinvent or risk irrelevance: PwC’s Darren O’Neill on the business of business reinvention

Business model reinvention is no longer a choice but a survival imperative, says Darren O’Neill, Consulting Partner and Insurance Industry Leader at PwC Ireland.

Ian Kehoe
13th May, 2025 - 6 min read

From hype to hard truths: PwC’s David Lee on making Agentic AI work

As organisations scramble to harness AI, David Lee, Chief Technology Officer at PwC Ireland, urges caution and clarity. In a wide-ranging interview, he outlines how Agentic AI could transform workflows—but only for those willing to rethink governance, upskilling, and risk.

Ian Kehoe
25th Apr, 2025 - 6 min read
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