Imagine a food company in Ireland was producing something that made children severely ill. Imagine that firm was fined, multiple times, for various breaches of the laws regulating its business. Imagine the firm kept promising to do better, but instead priced further fines into their business model and simply kept on making children so sick, some took their own lives. Imagine that no matter how besmirched the firm’s brand became, children kept eating the food, as parents stood by, and with so much money at stake, the company simply carried on prioritising profits over children’s health. It would be impossible…

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