Earlier this year, I attended the first-ever B Corp training in Ireland. In the room, a diverse mix of professionals had gathered: accountants, engineers, PR experts, start-up founders and leaders from FMCG multinationals.  The concept of B Corp was something that I had started to see bubbling up through various conversations with clients over the previous twelve months, but could it be as wholesome as it sounded? Could a movement that balanced purpose with profit really resonate with businesses in Ireland? How hard was it to become a B Corp? The two-day immersion and my ongoing involvement with the B…

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